Service
TikTok ads that look like TikTok.
Short-form video made for the For You page, with the campaign structure, tracking and testing to turn the views into customers.
The short version
On TikTok, an ad has to pass as a post.
People scroll TikTok for entertainment, and anything that looks like a television commercial gets skipped in the first second. The ads that work are native to the feed: shot on a phone, cut fast, with a hook up front and a reason to keep watching.
So we make them that way. Concepts written for the platform, shot and edited in-house, and tested against each other in volume, because on TikTok a winning video wears out in weeks and the next one needs to be ready.
What you get
Everything under one roof.
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Native creative
Vertical video, UGC-style content and Spark Ads built for TikTok from the first frame, not resized from a Meta campaign.
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Hooks and scripting
The first two seconds written and tested as carefully as the rest, because that is where most views are won or lost.
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Campaign structure
Prospecting and retargeting set up as one system, with budget moved toward what produces results rather than what produces views.
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Shop and lead campaigns
TikTok Shop and catalogue ads for ecommerce, instant forms and landing pages for lead generation. Chosen per objective.
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Pixel and Events API
The TikTok Pixel and server-side Events API set up properly, so the algorithm optimises for purchases and leads instead of clicks.
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Creative refresh
New executions of winning angles on a standing schedule, so performance does not fall off a cliff when an ad fatigues.
How it runs
Four steps, in this order.
- 01
Account and tracking setup
We audit or build the TikTok Ads Manager account and confirm the Pixel and Events API are recording what matters before any spend goes out.
- 02
Creative sprint
A first batch of concepts scripted, shot and edited for the platform. Most of the early effort goes here, because most of the result comes from here.
- 03
Testing
Hooks, formats and offers tested against each other with enough spend to give an answer. Losers are cut on evidence, winners are iterated.
- 04
Scale and refresh
Winning concepts get more budget and new versions before fatigue sets in, which on TikTok can be a matter of days rather than weeks.
FAQ
Questions we get asked.
Is TikTok advertising right for my business?
TikTok works best for businesses with a product or service that can be shown on camera and an audience that skews under 45, but that audience is broader every year. If you are unsure, we will tell you honestly whether it is worth testing alongside Google or Meta, or whether your budget is better spent elsewhere.
Do you make the TikTok videos?
Yes. Concepts are scripted, shot and edited in-house for the platform, so testing never waits on a third party and the creative is made for TikTok rather than repurposed from another channel.
Can you run TikTok and Meta ads together?
Yes, and most clients do. The two platforms reward similar short-form video, so a shared creative process lets each concept be adapted for both while the campaigns, tracking and testing are run separately for each.
How do you measure TikTok ad performance?
On the outcomes that matter to your business, like leads, purchases, revenue and cost per acquisition, tracked through the TikTok Pixel and Events API. Views and likes are reported, but they are not what we optimise for.
Can you work with an existing TikTok Ads account?
Yes. We can audit and improve an existing TikTok Ads Manager account, or set up a clean structure from scratch if the current one is holding performance back.
How much does TikTok Ads management cost?
TikTok management is quoted per business, based on how much creative the account needs and whether it runs alongside Google or Meta. Get in touch and we will give you a clear monthly figure before anything starts.
Do we keep ownership of our TikTok ad account?
Yes. Your TikTok Ads Manager account, Pixel and audience data stay yours at all times, including if you stop working with us.
Next step
Let's talk.
Tell us what you are trying to grow and we will tell you, honestly, whether we are the right people for it.