Leads You Can
Actually Quote On
For a trades business the only number that matters is quotable jobs in the right postcode at the right size. We build campaigns around that, and filter out the rest.
Lead volume is the wrong target
It is easy to generate a lot of trade enquiries cheaply. It is much harder to generate enquiries for the jobs you actually want — the right service, the right size, inside your service area, from someone with a real budget. Most trades accounts we audit are optimised for cost per lead, which quietly pushes the campaign towards the cheapest and least qualified enquiries available.
We optimise for qualified, quotable work, which usually means paying more per lead and making considerably more money.
Campaigns Built Around The Job
Service, size and service area — the three filters that decide whether a lead is worth having.
Service-level campaign structure
Separate campaigns per service line so you can bid more for the high-margin work and less for the jobs you take to fill gaps.
Service area targeting
Radius and postcode targeting that reflects where you will actually travel, so you are not paying for enquiries two hours away.
Job size qualification
Landing page and form design that filters by job size and budget up front, so your team is not quoting work that was never viable.
Call tracking
Trades leads come by phone. We track calls back to the campaign and keyword that produced them, otherwise most of your conversion data is invisible.
Commercial and residential split
These are different buyers with different research behaviour and very different values. We run them as separate campaigns rather than one blended account.
Emergency and after-hours
Where relevant, dayparted campaigns for urgent work, which carries far higher intent and justifies far higher bids.
Trades And Commercial Work We Have Shipped
Area Specialist
Scaled a local trades business from 20 leads a month to over 150 qualified leads through a strategic Google Ads overhaul.
Element Commercial
Designed a custom internal platform that reduced admin friction and sped up how stock opportunities were handled.
Nunawading Panels
Reworked campaign structure and landing flow to increase enquiries from higher-intent search traffic.
Trades & Construction Marketing Questions, Answered
Both, though the approach differs. A sole trader usually needs a tight, local, high-intent search campaign and a phone that rings. A larger commercial firm usually needs a longer nurture across search and Meta, because commercial work has a much longer decision cycle and more people involved.
A mix of negative keywords, service area targeting and form design. The biggest single lever is usually qualifying on job size and budget on the landing page rather than in a phone call after the fact.
Yes. For most trades businesses the majority of leads arrive by phone, so without call tracking you are optimising on a fraction of your actual conversions. Call tracking is available as an add-on at $199 per month — see our Google Ads packages.
As a guide, a minimum of $1,500 per month in ad spend for a local business in a single service area, and more where you are competing across a metro area or in a high-value commercial category. Management starts at $990 per month.
Not always, but often the site is the constraint rather than the campaign. If it is slow, hard to use on a phone, or does not make it obvious how to get a quote, more traffic will not fix it. We will tell you honestly which one is the problem. See website development.
Let’s Talk About
Better Leads.
Book a free strategy session and we will look at where your enquiries are coming from and which ones are worth having.
Get a Free Strategy Session