Trades & Construction
Leads you can actually quote on
For a trades business the only number that matters is quotable jobs in the right postcode at the right size. We build campaigns around that, and filter out the rest.
The problem
Lead volume is the wrong target
It is easy to generate a lot of trade enquiries cheaply. It is much harder to generate enquiries for the jobs you actually want — the right service, the right size, inside your service area, from someone with a real budget. Most trades accounts we audit are optimised for cost per lead, which quietly pushes the campaign towards the cheapest and least qualified enquiries available.
We optimise for qualified, quotable work, which usually means paying more per lead and making considerably more money.
What we do
Campaigns built around the job
Service, size and service area — the three filters that decide whether a lead is worth having.
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Service-level campaign structure
Separate campaigns per service line so you can bid more for the high-margin work and less for the jobs you take to fill gaps.
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Service area targeting
Radius and postcode targeting that reflects where you will actually travel, so you are not paying for enquiries two hours away.
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Job size qualification
Landing page and form design that filters by job size and budget up front, so your team is not quoting work that was never viable.
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Call tracking
Trades leads come by phone. We track calls back to the campaign and keyword that produced them, otherwise most of your conversion data is invisible.
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Commercial and residential split
These are different buyers with different research behaviour and very different values. We run them as separate campaigns rather than one blended account.
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Emergency and after-hours
Where relevant, dayparted campaigns for urgent work, which carries far higher intent and justifies far higher bids.
Proof
Trades and commercial work we have shipped
- 650%
- Increase in qualified leads — Area Specialist
- 62%
- Less admin friction — Element Commercial
- 3.1x
- Increase in enquiries — Nunawading Panels
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Area Specialist
Scaled a local trades business from 20 leads a month to over 150 qualified leads through a strategic Google Ads overhaul.
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Element Commercial
Designed a custom internal platform that reduced admin friction and sped up how stock opportunities were handled.
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Nunawading Panels
Reworked campaign structure and landing flow to increase enquiries from higher-intent search traffic.
FAQ
Questions from this industry.
Trades & Construction
Let’s Talk About Better Leads.
Book a free strategy session and we will look at where your enquiries are coming from and which ones are worth having.