Marketing That Moves
Metal, Not Impressions
Automotive is the vertical we know best. We run Google and Meta campaigns for dealerships, parts businesses, panel shops and wholesalers — measured on test drives, finance enquiries and stock that actually moves.
Most dealership advertising is measured on the wrong thing
Dealer group marketing tends to get judged on reach, impressions and page likes — numbers that look healthy in a monthly report and tell you nothing about whether a single car left the lot. Meanwhile the enquiries that do come in are slow to be followed up, badly qualified, or lost between the website and the CRM.
We work the other way around. We start from the units you need to move and the finance enquiries you need to generate, then build the campaign structure and tracking backwards from there.
Built For How Dealerships Actually Sell
Campaigns, sites and tracking that reflect the way people actually shop for a car.
Stock-led search campaigns
Search and Shopping campaigns structured around make, model and variant, so someone searching a specific car finds the one you have on the floor rather than a generic brand ad.
Finance and trade-in leads
Dedicated campaigns and landing pages for finance pre-approval and trade-in valuation — typically the two highest-intent, highest-value enquiries a dealership can capture.
Meta retargeting that follows the shortlist
Car buying has a long consideration window. We retarget people who viewed specific stock with the vehicles they actually looked at, across Facebook and Instagram.
Test drive booking flows
Landing pages and booking forms built to convert, with the tracking wired in so you can see which campaign produced which booking.
Parts and accessories e-commerce
For parts businesses, Shopping and catalogue campaigns built around margin and stock depth rather than blanket bidding.
Lead routing that does not leak
Conversion tracking, call tracking and CRM handoff set up properly, so a lead generated at 9pm on a Sunday is in the right salesperson’s hands on Monday morning.
Automotive Work We Have Shipped
AutoXpress
Built an organic growth engine that improved rankings, traffic quality and category visibility across the store.
Curated Automotive
Combined Meta advertising with an aggressive SEO strategy to triple online revenue in under six months.
AAA Auto Parts
Built a custom platform that automated 80% of manual workflows, saving the team 30+ hours per week.
Nunawading Panels
Reworked campaign structure and landing flow to increase enquiries from higher-intent search traffic.
Car Dealership Marketing Questions, Answered
Both. We have worked across franchise brands including Ford, Kia, Chery and Jaecoo, as well as independent dealers, wholesalers, parts businesses and panel shops. The campaign structure differs — franchise dealers usually have brand co-op and compliance constraints that independents do not — but the measurement approach is the same.
Yes. We build campaigns around make, model and variant so search traffic lands on the vehicle it was looking for. For larger inventories we structure this so it stays manageable as stock turns over rather than needing a rebuild every month.
We set up conversion tracking, call tracking and, where you have a CRM that supports it, offline conversion imports — so a sale that closes weeks after the click can be attributed back to the campaign that produced it. Without that, you are optimising on form fills rather than revenue.
Our management fees are the same across industries: from $990 per month plus ad spend, with Growth at $1,990 and Dominate at $3,490. Automotive is competitive, so we typically recommend the higher end of our ad spend guidance — a minimum of $3,000 per month for Google Ads in most metro markets. See our Google Ads packages.
Yes, and for dealerships it usually matters more than the ads. A campaign pointing at a slow, hard-to-navigate stock page wastes budget no matter how well it is structured. See website development.
Let’s Talk About
Moving More Stock.
Book a free strategy session and we will look at your current campaigns, your tracking and where the leads are leaking.
Get a Free Strategy Session