Sydney
Google Ads management for Sydney businesses
We are based in Melbourne and work with Sydney businesses remotely. We would rather say that plainly than pretend to an office in Surry Hills.
How this works
Remote, and upfront about it
We do not have a Sydney office. What we have is a team in Melbourne that runs Sydney accounts, and clients who deal directly with the people doing the work rather than an account manager in another building.
For the parts of this job that need local knowledge — competitive dynamics in a specific Sydney catchment, realistic cost per click in this market — we do the research per account rather than assuming Melbourne benchmarks carry over. They often do not. Sydney is generally a more expensive market, and campaigns budgeted on Melbourne numbers tend to underdeliver.
The market
How we run Sydney.
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A more expensive auction
Sydney is typically the most competitive capital in Australia for paid search. Budgets that work in a smaller market often need to be higher here just to hold position on the same keywords.
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Geographically fragmented
North Shore, Inner West, Eastern Suburbs, Western Sydney and the Hills are effectively separate markets. Blanket metro targeting is the fastest way to burn budget in this city.
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Professional services depth
Sydney has an unusually deep concentration of legal, financial and professional services advertisers, which pushes cost per click high in those categories and puts a premium on landing page conversion rate.
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Longer travel times
For any service business that travels to the customer, service area targeting has to reflect real Sydney traffic rather than a radius drawn on a map.
Locally
Who we work with here.
We work with clients across Australia and are happy to talk through relevant examples on a call rather than list logos that imply a local presence we do not have.
Services
What we run from here.
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Google Ads Management
Search, Shopping, Performance Max, YouTube and remarketing campaign management for Australian businesses, measured on leads and revenue rather than clicks.
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Meta Ads Management
Facebook and Instagram advertising management covering creative production, audience targeting, testing and full-funnel retargeting.
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TikTok Ads Management
TikTok advertising management covering native short-form video production, Spark Ads, testing and conversion tracking.
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Custom Website Development
Custom-built, fast, conversion-focused websites designed to work alongside paid advertising campaigns.
FAQ
Sydney questions.
Sydney
Talk to someone who knows the market.
Tell us what you are advertising and where in Sydney your customers are, and we will come back with a plan and a number.