Google Ads Management
for Sydney Businesses
We are based in Melbourne and work with Sydney businesses remotely. We would rather say that plainly than pretend to an office in Surry Hills.
Remote, and upfront about it
We do not have a Sydney office. What we have is a team in Melbourne that runs Sydney accounts, and clients who deal directly with the people doing the work rather than an account manager in another building.
For the parts of this job that need local knowledge — competitive dynamics in a specific Sydney catchment, realistic cost per click in this market — we do the research per account rather than assuming Melbourne benchmarks carry over. They often do not. Sydney is generally a more expensive market, and campaigns budgeted on Melbourne numbers tend to underdeliver.
What Matters in Sydney
The things that actually change how a campaign should be built here.
A more expensive auction
Sydney is typically the most competitive capital in Australia for paid search. Budgets that work in a smaller market often need to be higher here just to hold position on the same keywords.
Geographically fragmented
North Shore, Inner West, Eastern Suburbs, Western Sydney and the Hills are effectively separate markets. Blanket metro targeting is the fastest way to burn budget in this city.
Professional services depth
Sydney has an unusually deep concentration of legal, financial and professional services advertisers, which pushes cost per click high in those categories and puts a premium on landing page conversion rate.
Longer travel times
For any service business that travels to the customer, service area targeting has to reflect real Sydney traffic rather than a radius drawn on a map.
Who We Work With
We work with clients across Australia and are happy to talk through relevant examples on a call rather than list logos that imply a local presence we do not have.
Sydney Questions, Answered
No. We are based in Melbourne and work with Sydney clients remotely. We would rather be straightforward about that than list a virtual address. Everything is handled over calls, email and shared reporting.
For the mechanics of running an account well, no. For local market knowledge, it matters enough that we research each Sydney account properly rather than assuming Melbourne benchmarks apply — Sydney is generally a more expensive auction, and budgeting on the wrong numbers is a real risk.
Sydney is typically the most competitive capital city market in Australia. We would generally recommend a minimum of $3,000 per month in ad spend for a metro campaign, and more in professional services categories. Management is $990, $1,990 or $3,490 per month. See our packages.
Yes, and we would insist on it. The North Shore, Inner West, Eastern Suburbs and Western Sydney behave like separate markets with different competition and different costs. Running them as one campaign hides which areas actually work.
Calls, email, and reporting you can see any time. Depending on your plan you get a monthly, fortnightly or weekly report plus a scheduled strategy call. Same time zone, so scheduling is never an issue.
Let’s Talk About
Your Campaigns.
Book a free strategy session and we will look at your account, your market and where the opportunity is.
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