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What things actually cost, which platform to start with, how to work out what a lead is worth, and how to avoid hiring a bad agency — including how to check whether we are one.
Guides
Written to be useful whether or not you ever hire us.
How Much Do Google Ads Cost in Australia?
Google Ads has two separate costs: what you pay Google, and what you pay whoever manages it. Most Australian small businesses spend between $1,500 and $5,000 per month on ad spend, plus $990 to $3,490 per month on management. This guide breaks down what drives each number.
Read moreGoogle Ads vs Meta Ads
The honest answer is that they do different jobs. Google captures demand that already exists. Meta creates demand that does not. Which you should start with depends on whether people are already searching for what you sell.
Read moreHow to Choose a Digital Marketing Agency
Most bad agency relationships are predictable from the sales call. This is what to ask, what to check in the contract, and the specific answers that should end the conversation.
Read moreWhat Is a Good Cost Per Lead?
There is no universal answer, and benchmark tables are mostly noise. A good cost per lead is any number below what a lead is worth to you — which you can calculate in about five minutes.
Read moreAsk Us
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