Guides
Straight answers, no sales pitch.
The questions we get asked before anyone signs anything, answered properly. Real numbers, including the ones that make us look expensive.
All guides
- 01
How much do Google Ads cost in Australia?
Google Ads has two separate costs: what you pay Google, and what you pay whoever manages it. Neither has a fixed price — both depend on your market, your competition and what a customer is worth to you. This guide breaks down what drives each one.
- 02
Google Ads vs Meta Ads: which should you run?
The honest answer is that they do different jobs. Google captures demand that already exists. Meta creates demand that does not. Which you should start with depends on whether people are already searching for what you sell.
- 03
How to choose a digital marketing agency
Most bad agency relationships are predictable from the sales call. This is what to ask, what to check in the contract, and the specific answers that should end the conversation.
- 04
What is a good cost per lead?
There is no universal answer, and benchmark tables are mostly noise. A good cost per lead is any number below what a lead is worth to you — which you can calculate in about five minutes.
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