E-commerce
Campaigns measured on revenue, not reach
For an online store there is only one honest measure of a campaign: what it returned. We run Shopping, Performance Max and Meta campaigns for Australian e-commerce brands against return on ad spend and contribution margin.
The problem
Traffic is easy to buy. Profitable traffic is not
Most underperforming e-commerce accounts are not short of traffic — they are short of structure. Budget is spread evenly across a catalogue where a handful of products carry all the margin, Performance Max is left to its own devices with no feed discipline, and the reported return counts every sale the customer would have made anyway.
We tighten the feed, split the catalogue by margin and intent, and measure against the numbers that actually determine whether the store makes money.
What we do
Structure, feed and creative
The three things that decide whether an e-commerce account is profitable.
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Product feed optimisation
Titles, attributes, categories and imagery cleaned up so Google can actually match your products to searches. Most Shopping underperformance starts in the feed, not the bidding.
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Shopping and Performance Max
Campaigns split by margin, bestseller status and intent rather than dumped into one catch-all, so budget follows the products that are worth selling.
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Meta catalogue and creative
Dynamic product ads plus creative-led prospecting on Facebook and Instagram, which is where most new customer acquisition happens for consumer brands.
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Full-funnel retargeting
Abandoned cart, abandoned browse and post-purchase sequences, so you are not paying to reacquire people you already reached.
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Tracking that survives ad blockers
Server-side tracking through the Meta Conversions API and Google Enhanced Conversions, so reported revenue stays close to real revenue.
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Store speed and conversion rate
The cheapest performance gain is usually on-site. We fix load times and checkout friction rather than buying more traffic to paper over them.
Proof
E-commerce work we have shipped
- 41%
- Reduction in wasted spend — Keychron
- 188%
- Growth in category visibility — AutoXpress
- 80%
- Workflow automation — AAA Auto Parts
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Keychron
Launched creative-led campaigns that cut wasted spend and generated a stronger volume of consultation bookings.
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AutoXpress
Built an organic growth engine that improved rankings, traffic quality and category visibility across the store.
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AAA Auto Parts
Built a custom platform that automated 80% of manual workflows, saving the team 30+ hours per week.
FAQ
Questions from this industry.
E-commerce
Let’s Talk About Profitable Growth.
Book a free strategy session and we will audit your feed, your campaign structure and your tracking.